网络舆论暴力相关的英文文献

The discussion in this paper began by tracing the origins of the definition of marketing, schools of marketing and the market orientation construct, research on a market orientation was the characterized into one of three groups: (1) research revisiting scale properties; (2)research applying original scales to different contexts; and (3) research examining the antecedents and consequences of following a market orientation. The discussion them moved on to provide reasons why existing market orientation scales are deficient in explaining the behavior of firms operating in today’s environment.
A conclusion of this paper is to encourage researchers to revisit what it means to be market oriented using the 2004 AMA definition of marketing and the emerging stakeholder school of marketing thought to develop scales accordingly. One advantage of developing a new scale or scales is that we will be better placed to understand the antecedents and consequences of market driven and driving m