有谁能帮我翻译这个摘要啊?紧急求助!!!!

来源:百度知道 编辑:UC知道 时间:2024/05/24 03:26:43
广告作为一种信息传播与促销的手段越来越受到企业的重视与应用,名人广告更是受到广告商们的青睐。本文以相机广告为例,加入受众需求状况这一因素,采用2*3*2被试间完全随机化设计,通过180名被试探讨了名人广告晕轮效应对受众信任度和购买意向的影响。实验结果表明,对于高需求组,有人代言比无人代言效果差异显著,而对于低需求组,名人代言的效果均好于普通人和无人代言。结果分析发现,名人效应和品牌效应显著;需求状况、产品类型以及代言人类型间的交互作用显著。

Advertising and information dissemination as a means of promotion is receiving increasing attention and application of business, celebrity ads more advertisers who are of all ages. In this paper, advertising the camera as an example, adding the factor of audience demand, the use of 2 * 3 * 2 was completely randomized trial design, through the 180 subjects of celebrity advertising audience halo effect on the confidence and the impact of purchase intention . The experimental results show that high demand for the group, some people speak more than one significant difference between the effect of endorsement, and for the low demand group, the effectiveness of celebrity endorsement are no better than ordinary people and speak. Analysis found that
Famous brand effect and significant; demand, the spokesman for the type of product type, as well as a significant interaction between.