有谁能帮我翻译这个摘要啊?紧急求助!!!!
来源:百度知道 编辑:UC知道 时间:2024/05/24 03:26:43
Advertising and information dissemination as a means of promotion is receiving increasing attention and application of business, celebrity ads more advertisers who are of all ages. In this paper, advertising the camera as an example, adding the factor of audience demand, the use of 2 * 3 * 2 was completely randomized trial design, through the 180 subjects of celebrity advertising audience halo effect on the confidence and the impact of purchase intention . The experimental results show that high demand for the group, some people speak more than one significant difference between the effect of endorsement, and for the low demand group, the effectiveness of celebrity endorsement are no better than ordinary people and speak. Analysis found that
Famous brand effect and significant; demand, the spokesman for the type of product type, as well as a significant interaction between.