急！寻高手帮忙检修论文的英文摘要！！

来源：百度知道 编辑：UC知道 时间：2024/06/16 23:17:47
植入式广告又称为植入式营销，是一种有别与传统硬广告的隐性广告。它要与影视节目相结合，通过情节、道具、人物、环境等进行宣传。这种广告形式已经有超过100年的历史。但是它与电视剧节目的结合是近20年的事。我国的电视剧植入式广告实践始于1991年摄制的《编辑部的故事》。国产电视剧《奋斗》上映于2006年，片中植入了奥迪、诺基亚等品牌。电视剧的热播让产品的销量急剧上升。于是商家们开始关注植入式广告起来。2008年，湖南卫视引进墨西哥的喜剧片《丑女无敌》，并模仿原版在剧中植入大量的广告。该剧一播出，批评它过分植入广告的文章纷纷涌现。由此我们可以看到，国内的电视剧植入式广告迫切需要一套理论方案，指导其协调发展。不能让这种新兴的营销方式在的歧途上继续走下去，再次出现“广告压倒节目”的案例。本文通过对《奋斗》与《丑女无敌》的剖析，总结出了一套方案，希望能给电视剧植入式广告的协调发展提供一种参考，一种建议。
The Product Placement ,Also known as Product Placement marketing,is a different kind of ad from Traditional advertisement.It can not exist without Programs.It advertise by using the gut,the characters,the prop and the scene in Programs.this kind of ad is exist more than 100 years.but it integrate with TV Programs in the last 20 years.Teleplay-Product Placement in China start with “Story of Newsroom”(1991).Chinese teleplay “Struggle” show at 2006.There are many Product Placement of different Manufacturers such as AUDI, NOKIA.The popularity of “Struggle” increase their sale.From then on,mo

Advertising and marketing implantable implantable called, is a kind of organization with traditional hard advertisement advertisement. Recessive It should combine with the TV programs, through the plot, props, characters, environment, etc. This form of advertising has a history of over 100 years. But it is the combination of TV programs with the past 20 years. Our TV advertising practice began in 1991, implantable shot of the story. Domestic teleplay "struggle" in 2006, featuring audi, nokia implanted brand. The drama that makes the product sales rose sharply. So traders started to pay attention to implantable advertising. In 2008, hunan TV introduction of comedy are invincible in Mexico, the original and copy of the implant in advertising. Play a broadcast, criticize it too implanted in the advertisement the. Thus, we can see the TV ads, China urgently needs an implantable theoretical solution, the coordinated development. Can't let this new marketing mode in the wron