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On the other hand, the pressure on handset manufacturers are very obvious. Year-on-year global mobile communications market saturation and a high growth era is over, and the rest can expect is that emerging markets (eg China) arising from sales growth and the development of new features, into the new fields of application. Access to emerging markets, the challenges encountered by consumers for low-cost requirements, and to enter the field of new applications will have to face a change in consumer habits as well as cross-industry integration. In particular, new features to enhance not only the hardware, but also most associated with communication services and content services, and a higher degree of difficulty.