渠道互斥与冲突是什么意思

Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers through general marketing methods and/or over the Internet.

就是企业为了扩大自己的销售采用直接卖给消费者的形式（比如厂家直销，官网网店等），这种方式由于省去了运费等中间费用可以为消费者提供较低的价格从而扩大产量获得更多的利润，但是同时也大大降低了实体店的收入，因此是实体店与厂家产生了冲突，这种冲突叫做渠道互斥和冲突