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As the world economy goes into recession, it is vital for giant corperations such as Cadbury to search for new venues to make profits. The soft drink market makes an ideal candidate with its ever growing size of potential target population which is mainly teenagers and young adults. It is easy to get into with low skill requirement and low investment floor. Almost anyone who has the mind and loads of cash can start a business selling soft drinks. Cadbury has long been viewed as a specialist in making sweets, and that skill can greatly contribute to making soft drinks. It is clear that the company's trying to make this approach work and thus generate more income to withstand the decrease of sales of other products. If proven successful, the company's financial status will be more formidable in terms of cash flow and cash reserve, so strong and it will sure to survive the ongoing winter of global recession.