急求国际品牌在中国市场战略的相关英文文章

浅析国际品牌本土化的广告策略
摘要：随着世界经济的迅速发展，经济的全球化趋势日益明显，品牌的输出和跨国营销越来越频繁。当经济的全球化把各个国家紧密地联系在一起，跨国公司也就纷纷出现。跨国公司在越过一国界限开展全球经营地时候，不可避免地面临着文化冲突问题，如果得不到有效地协调，往往会导致商场上的失利。广告不仅仅使开拓市场的重要手段，而且在塑造品牌形象上有着重要的作用。作为跨国企业与目标市场的主要对话方式的广告，就这样被推向了前沿阵地，从此也就不可避免的遭遇国际品牌本土化的问题。
关键词：广告策略；国际品牌；本土化

Simply Analyse The Advertising Tactics Of The International Brand Localization
Abstract:With the rapid development of the international economy, the economic globalization trend is obvious day by day, output and transnational marketing of the brand are more and more frequent. Link as economic globalization each country together closely, trans-corporation appear one after another just. Trans-corporation cross one country demarcation line launch the whole world deal in when such as place , will face the cultural conflict problem unavoidably, if can not get and coordinate effectively, will often cause the failure on the market.The advertisement not only enables the important means to exploit market but als