definition of value preference

Value Preference Or Orientation:

the principles of right and wrong that are accepted by an individual or a social group; "the Puritan ethic"; "a person with old-fashioned values"
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Sometimes it happens that you speak the truth. It is right to speak the truth, after all. But that truth can result in severe loss for someone. In these situations, there comes a kind of clash between two or more values. Here “value” means some action, behavior or attitude that can rightfully or legitimately be expected from someone under given circumstance or situation. In the matter under discussion, there are two values involved. Since it is rightful or legitimate to expect that a person shall tell the truth, so telling truth is first “value” in this case. And since it is also rightful to expect that a person shall not cause any severe loss to let’s say his friend, so to protect friends from severe loss is