UC知道仅有25分我全部悬赏了 请哪位高手帮忙翻译哈
来源：百度知道 编辑：UC知道 时间：2024/06/22 02:36:53
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消费者研究就研究层次而言，通常是在宏观和微观两个层次进行的。就研究路线而言，分为实证主义研究路线和阐释主义路线。学者们对市场的研究开始的很早，对消费者态度的研究也非常重视。但是通常都是把态度整体作为一个单独的因素来讨论其与消费行为之间的关系，而没有更深层的从态度的内涵来研究消费者行为。
近年来对奢侈品的研究相对来讲，还是比较多的。凡勃伦、桑巴特、Berry等学者的论述基本上都是集中在对奢侈品概念的探讨，以及消费者对奢侈品消费的态度等方面进行研究。总之，学者们所做的调查研究提供了许多最直接、最有效的经验和方法。与既有研究相比，本研究的特色主要在于：第一，现有研究大多是采用定性研究的方法。本研究主要以问卷调查为主，具体的研究技术是借助 SPSS 的统计分析。这在一定程度上弥补了既有研究在定量方面的不足。第二，现有的消费行为研究以经济学、心理学居多，社会学所做的研究相对较少。
Vigneron and JohnsonAccording to previous research, the "luxury consumer behavior," the conceptual framework to integrate the purchase of more than five motives, namely to show off, and unique, conformity, and pleasure-seeking and perfectionism, the individual will purchase a luxury motivation-oriented motivation and social-oriented combination of five kinds of motivation that exist in luxury consumption.
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Consumer research on the study level, usually at the macro and micro levels of the two. Line on the study, the research is divided into positivism and the road line and explain. Scholars began to study the market very early, the attitude of consumers attach great importance to the study. However, usually the attitude of the whole as a separate factor to discuss with the relationship between consumer behavior, but not from the deeper meaning of the attitude to study consumer behavior.
In recent years, research on the relative luxur