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来源:百度知道 编辑:UC知道 时间:2024/05/12 07:14:01
在中国企业国际化的进程中,应该把自身所拥有的成本优势与外国企业的品牌优势结合起来,实施OEM战略。但是我国企业目前拥有的成本优势是暂时的、不稳定的,应着眼于规模经济、供应链管理、技术创新、企业文化等方面,打造可持续的成本优势。同时还要认清和分析OEM战略的利与弊,要借助OEM来培育和维护自己的品牌,打造企业的核心竞争力, 从而实现利润的最大化。

In the process of internationalization of Chinese enterprises, it should bring the cost advantages of its owned brands with foreign enterprises to combine the implementation of OEM strategy. However, enterprises in our country now has a cost advantage is temporary, unstable, and should focus on economies of scale, supply chain management, technological innovation, corporate culture, and create a sustainable cost advantage. While also OEM strategy to identify and analyze the pros and cons, must rely on OEM to nurture and protect their brands, build the core competitiveness of enterprises in order to achieve profit maximization.