UC知道菜鸟请求英语翻译：万分感谢啦！在线等
来源：百度知道 编辑：UC知道 时间：2024/05/28 08:39:22
品牌是一种承诺。它不是一种产品、财产，甚至不是一种服务。
品牌远远不止是产品和服务，它是客人与我们在一起时的感觉。它是客人明给于心的体验。
伟大的品牌给客人留下长久记忆。伟大的品牌与客人建立感情纽带。
伟大的品牌驱动超越理性的忠诚。当您可以在其他地方非常便宜就能买到一杯咖啡时，去花5美元买一杯咖啡决非明智之举。当市场上类似的mp3要便宜的多时，购买一台苹果ipod也非明智之举。然而，星巴克和ipod已经通过与顾客之间建立的感情联系创造了超越理性的忠诚。
现在，市场上有许多我们经常或习惯使用的产品和武夫。例如，由于您可能购买某一特定品牌的手纸或出于方便在当地某一加油站加油。但是，您与这些品牌有感情联系吗？很有可能没有，下次用完时您可能选择购买另一个品牌的产品。
品牌忠诚度意味着您讲想方设法，之去购买那个品牌。您不会选择考虑替代产品或服务。您甚至会不惜多花钱去购买该品牌的产品或服务。
Loyalty of brand
Brand is a promise. It is not a product, property, or even a service.
The brand is far more than just products and services, it is a feeling when the guests are together with you . It is an experience from the heart of the customers.
Great brand will memorize guests forever. Great brands build emotional ties with the guests.
Great brands drive loyalty beyond reason. when you could buy a cup of coffee in a low price in other places, it is definitely not a wise move to spend 5 U.S. dollars to buy thesame coffee . When the market has varied products similar to the mp3 which are much cheaper than an Apple ipod, it is also not a wise move to own an ipod. However, Starbucks and the ipod has been building the emotional connection between customers and creating loyalty which is beyond reason.
Now, in the market there are a lot of products which we are used to. For example, you might always buy a particular br