“雪碧”的由来？

The US Coca Cola Company's Sprite drink, sells well in the US, but it translated Chinese the meaning to become “the devil”, “the spirit”. Coca Cola Company's operators fully realized that China traditional culture, understood the Chinese is right “the devil”, “the spirit” detesting, for sneaks in smoothly the product the Chinese market, “Sprite” will transliterate according to the harmony will be “the snow blue”, and takes it by the brand name which uses in China. “the snow blue” has, the cool meaning chastely in Chinese, moreover causes the people in the burning hot summer, associates white snow which flutters about to one piece, deep pool limpid blue water, one kind of cool feeling, causes “the enticement which immediately its production cannot block”. Therefore, as soon as “the snow blue” the drink passes through in the Chinese market promotes, then deeply consumer's affection, especially is very sold well in the summer market.