UC知道急-09毕业论文摘要汗译英
来源：百度知道 编辑：UC知道 时间：2024/06/02 17:11:35
南孚电池品牌传播策略
[摘 要]
随着我国经济持续高速增长、市场竞争日益扩张、竞争不断升级、商战已开始进入“智”战时期，传统营销方式的效力逐步降低，广告作为一种高效力的营销手段，其感染力和影响力日益受到企业的认可和重视。
本文就福建南平南孚电池的品牌传播优劣势进行研究，从五个方面：品牌传播工具、品牌传播策略、品牌传播特点、品牌传播存在的问题、品牌传播优势，进行论证。文中对南孚电池的品牌传播提出了自己的一些看法。文中先大概介绍了南孚电池公司，然后从三个方面提出了什么南孚电池的品牌传播工具，即：实际产品的设计和服务的品质，每一种沟通的类型和每一个服务的联系点。接下来，重点介绍了，南孚的品牌传播策略：科技含量首屈一指、广告投放铺天盖地、政府公关形影不离、公益活动不落人后 等4种形式。并提出了南孚品牌传播特点，即：企业精神、营销理念、经营理念 文章最后两章重点阐述了南孚电池；品牌传播的优势和不足，也是本文的重点所在。
[关键词]：大众传播；媒体广告；传播理念；市场竞争力
Nanfu Battery brand communication strategy
[Abstract]
As China's sustained rapid economic growth, rapidly expanding market competition, competition, escalation, business war has entered a "intellectual" war period, the effectiveness of traditional marketing methods to gradually reduce the advertising as a highly effective marketing tool, its appeal and impact of Power companies increasingly recognized and valued.
In this paper, Fujian Nanping Nanfu Battery strengths and weaknesses of the brand communication research, from the five areas: brand communication tools, brand communication strategy, brand communication features, brand communication problems, brand communications advantage, to demonstrate it. The text of the Nanfu battery brand transmission in some of their own views. This paper describes the first, probably Nanfu Battery Co., Ltd., and then from three aspects of what made Nanfu battery brand communication tools, namely: the actu