急需一篇关于广告的英语文章.

Advertising is the business of drawing public attention to goods and services, and performed through a variety of media.It is an important part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, advergaming, and email advertisements (the last often being a form of spam) abound.

Each year, greater sums are paid to obtain a commercial spot during the Super Bowl. Companies attempt to make these commercials sufficiently entertaining that members of the public will actually want to watch them.

Another problem is people recording shows on DVR’s (ex. TiVo). These devices allow users to record the programs for later viewing enabling them to fast forward through commercials. Additionally, as more seasons or “Boxed Sets” come out of Television shows; fewer people a