UC知道高手进：关于PPC（按点击付费）网络营销的几段话
来源：百度知道 编辑：UC知道 时间：2024/05/26 18:14:34
7. Continually test new copy. This is especially critical for Google AdWords. Here, your click-through rate plays a role in your ranking relative to your competitors. You should always have at least two versions of copy running to try to beat your control. Once you have a clear winner (wait for at least 30-40 clicks in each cell), cut the loser and add a new one based on your learnings. Test various expressions of the offer. Try leading with the offer in the first line, then try the offer at the end. Test featuring different benefits, etc.
9. Continue the sales process. You're not finished when prospects get to your landing page. You have to lead them all the way to your registration page or shopping cart. You do that with landing page copy that expands on the promise of the search engine listing and motivates prospects to take the next step.
9. Continue the sales process. You're not finished when prospects get to your landing page. You have to lead them all the way to your registration page or shopping cart. You do that with landing page copy that expands on the promise of the search engine listing and motivates prospects to take the next step.
断测试新版本. 谷歌AdWords尤为重要. 在这里,你只要通过你的速度发挥作用,与竞争对手的排名. 你必须有至少两卷本经营管理努力打你. 只要有明确的赢家(至少40点等各单位,减少损失,增加新的learnings你. 提供各种形式的考验. 领导的努力提供第一线,努力提供月底. 测试内容不同利益等
继续销售的过程. 如果你没有机会到你完成登陆的一页. 要引导他们如何你注册页或购物车. 你说,希望扩大对搜索引擎公司的前景,以推动下一步