UC知道强烈请大家帮我翻译这篇英语成中文.急急!!!!!
来源：百度知道 编辑：UC知道 时间：2024/06/05 00:34:44
1. Reach and frequency.
Advertisers must choose some combination of reach and frequency to attain their
advertising objectives. Reach is defined as the number of individuals or households exposed to at least one ad during a given period of time—typically four weeks. The term can be used in connection with a single media vehicle or a media schedule comprising a number of different media vehicles. Reach is typically expressed as a percent of the target audience: for example, if the target audience was 100.000 persons and the media schedule reached 70.000, the reach would be 70 percent. Ordinarily, costs rise at an increasing rate as higher levels of reach are sought.
Duplication occurs whenever a marketer purchases a second medium .some portion of the audience of the first medium is almost always part of the audience of the second medium. Assume that medium A has an audience of 100.000persons and medium B, 90.000, if 40.000 of the persons exposed to medium B are als
Advertisers must choose some combination of reach and frequency to attain their
advertising objectives. Reach is defined as the number of individuals or households exposed to at least one ad during a given period of time—typically four weeks. The term can be used in connection with a single media vehicle or a media schedule comprising a number of different media vehicles. Reach is typically expressed as a percent of the target audience: for example, if the target audience was 100.000 persons and the media schedule reached 70.000, the reach would be 70 percent. Ordinarily, costs rise at an increasing rate as higher levels of reach are sought.
Duplication occurs whenever a marketer purchases a second medium .some portion of the audience of the first medium is almost always part of the audience of the second medium. Assume that medium A has an audience of 100.000persons and medium B, 90.000, if 40.000 of the persons exposed to medium B are als
.达和频率.有些广告主必须选择组合和频率来达到其广告达到目标.人数达定义为个人或家庭至少有一专暴露在某个时期--通常四个星期.一词可用于汽车与单一媒体或媒体时间表包含多种不同媒体的车辆.通常表示为达成以上目标观众:例如如果对象是人与媒体100.00070.000时间表达成,将会达到70%.按说,成本速率上升为寻求更高层次的接触.每当出现重复购买第二中等有一手. 一部分观众中几乎总是第一部分观众二中等.假定一个具有中等及中等100.000persons观众乙、90.000、如果人接触了40.000乙同属一个中型的观众然后买了两产量媒体地表观众---不150.000190.000,导致重复频率这是多少次接触对象是一个特定的讯息--通常四星期内托.有几个问题在使用这些措施.第一件事是确定的对象,它与观众达成了相关的各种媒体的车辆.第二个问题是确定是否有机会接触--受到某一讯息是否确实读了印刷广告、实际收看的电视广告中,还是在实际收听电台的广告?不用说,这是一项艰巨的工作计量曝光不管是界定.第三,并非所有的人都受到同等价值的广告----有些可能连前景.四是怎样被相继曝光加权?二是暴露总值超过三分之一.要多少时间相隔曝光?使用频率及措施达成准备吃广告时间表,从而决定广告支出总额.在成本估算特定时间表,简化他们的任务规划者媒体用毛评级站其中吃乘以平均次数达到了.假设达到70%和合意平均每隔四、然后他将GPRS的人数280.这个由2160元的造价估计玻璃钢的成本为媒体提出时间表,他估计可以.