帮忙翻译,谢谢了

来源：百度知道 编辑：UC知道 时间：2024/09/25 18:55:16
传媒扩张按照业务关系可以分为三种类型：纵向扩张，横向扩张和混合扩张。传媒纵向扩张指的是处于传媒产业链不同环节之间所发生的扩张，比如电视内容提供商与频道经营商之间的互相扩张、报纸出版商与新闻纸企业之间的扩张、或者是报纸出版商与发行商的扩张等。传媒纵向扩张亦可称之为纵向一体化,它包括两种一体化的形式：传媒产业链的下游环节向上游环节扩张的后向一体化，比如报纸出版商向新闻纸行业渗透、电视内容提供商投资有线电视网络等。另一种是传媒产业链中的上游环节向下游环节渗透的前向一体化，这和后向一体化的扩张顺序正好反过来，如报纸出版商向发行行业地扩张等、有线电视网络扩张电视节目制作公司等。
单一的娱乐集团无疑面临着巨大的经营风险，一旦失去了掌握渠道的传媒的支持，内容制作商难以在市场中生存

google 翻译的
你再改改就可以用了~~
According to media expansion of the business relationship can be divided into three types : vertical expansion, and horizontal expansion and mixed expansion.The media refer to the vertical expansion in the media between different segments of the industry chain expansionFor example, television content providers and channels of co-operation between the expansion of business between the newspaper publishers and newsprint expansionnewspaper publishers and distributors, or the expansion.Vertical expansion of the media can call vertical integration, which includes the integration of the two forms :Chain link to the media industry in the downstream to upstream expansion after integrationFor example, newspaper publishers to the newsprint industry penetration, cable television networks and other content providers investment.Another is the media industry chain upstream to the downstream link to the infiltration of integrationAfter the expansion and integration