What is more important: the environment or profit?

Now we are in the very bad environment so I think keeping a good environment is very important If you are only for your profit in the business ,oh! that's wrong and you'd better change it in the quite time .

Save our environment is the biggest profit because we are still going have endless generations in the future, won't we? Are we really going to Use & Distroy (in the same time) all the materials and resources on the earth which is so limited, but so kind to our human being? So, we have to know what the real PROFIT is. That is very important. Am I right?