一段翻译，重谢！

Feelings: In recent years, the Chinese healthy product market is blustery, competition superheating. The enterprise in expands in the process obviously to feel exterior market competition the pressure, the legacy product market life cycle is at saturated or the decline stage, the new development produce market still was not mature, adds the country to strengthen the healthy product, food market supervising and managing, the consumer proposed a higher security, the health request to the product. Inside and outside environment and condition rapid change, on the one hand managed for the enterprise has brought the crisis, forced the enterprise to size up the situation, change management way and control system; On the other hand also proposed to the enterprise traditional culture the challenge, forces the enterprise to bring in the pure and eliminate the impure, works loose the tradition family firm culture the fetter, sets up new values, new thinking mode and behavior way which adapts w