UC知道各位同行，帮忙翻译一下
来源：百度知道 编辑：UC知道 时间：2024/05/27 17:24:11
Three major newspaper publishers, Gannett Co., McClatchy Co. and Tribune Co., are said to be considering a plan to allow clients to buy Web site advertising for all three companies in one deal, according to an article in The Wall Street Journal.
In recent years, newspaper publishers increasingly have lost advertising and subscription dollars to the Internet, sparking downsizing efforts and greater pressure from investors.
While the three competitors have not finalized plans, the effort aims to attract big, national advertisers like car companies for Internet display ads, the Journal said. Through the joint effort, advertisers only will need to negotiate one deal instead of going to each company or newspaper.
In recent years, newspaper publishers increasingly have lost advertising and subscription dollars to the Internet, sparking downsizing efforts and greater pressure from investors.
While the three competitors have not finalized plans, the effort aims to attract big, national advertisers like car companies for Internet display ads, the Journal said. Through the joint effort, advertisers only will need to negotiate one deal instead of going to each company or newspaper.
据华尔街时报一篇文章曝露，三大报业巨头：甘耐特、迈克克莱茨和特里布恩公司据说正在考虑（实施）一项计划，旨在让他们的客户购买其网络广告时候，在一笔交易中同时向上述三家公司购买。
在最近几年，报业发行人广告业务和报纸订阅所带来的收入下降的现象愈演愈烈，导致裁员，同时也受到来自投资者的压力。与此同时，更多的广告生意都流向了互联网。
虽然这三家竞争者还没有最终就这一计划达成共识，这项计划的目标是吸引大型的、全国性的广告客户类似于汽车公司在互联网上的广告展示等等，华尔街时报说道。通过这次联合努力，广告客户只需要同一家公司谈判就可以和这三家公司达成协议。
据华尔街日报的文章指出,据说有三家主流的报刊出版社Gannett Co., McClatchy Co. and Tribune Co.在考虑让顾客能一篮子地购买其网站上的有关广告.
最近几年,报刊业渐渐流失了广告客户,随之而来的是更多的广告被投入到相关的网站中,由此造成了原投资者的投资缩减以及更大的压力.
虽然这三家报社没有最终定下该计划,毫无疑问他们的目的都是为了吸引全国大型的广告商比如汽车公司来投广告.通过联合的举动,广告商只需与其中任何一家洽谈广告投资而不是原来的每家都要去进行洽谈
三个主要的报纸出版者， Gannett 公司， McClatchy 公司和护民官公司, 被说考虑一个计划允许客户为交易的所有三家公司买网站广告, 依照华尔街日报的一个文章。
近几年来，报纸出版者已经逐渐地在英特网中遗失广告和捐献元,闪烁小型化来自投资者的努力和较棒的压力。
三个竞争者没有使结束计划，不过努力吸引大又国家的像汽车公司因为英特网的广告者的目标显示广告,日记说。透过联合的努力，广告者才将会需要商议交易代替去每家公司或报纸