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来源:百度知道 编辑:UC知道 时间:2024/06/05 14:44:48
From an international marketing point of view,a single instrument to measure decision-making styles that is applicable to many different countries would be desirable because such an instrument could be used to identify similarities and differences in consumer decision making between countries and could enhance comparability.To date,however,there is no single accepted decision-making typology.There is evidence that decision-making styles can vary across cultures,but it is not known how they vary across all cultures,not even those markets that can represent major export opportunities.Thus far,the CSI has been applied to seven countries:the U.S,Korea,New Zealand ,Greece,India,the United Kingdom,and China.However,Rosenthal and Rosnow suggest that a study needs to be replicated at least fifteen times before results can be generalized,indicating that additional work on the CSI is necessary.
Unfortunately ,one major issue with Sproles and Kendall’s CSI relates to its generalizability,

“购物决策风格量表”(Consumer Style Inventory 消费者决策型态问卷)
http://www.ce.cn/books/jhsz/szlz/xfxwbg/xfxwbg/200501/26/t20050126_2955614.btk
“多维消费者决策型态”
http://engine.cqvip.com/content/f/92588x/2004/000/018/jj50_f7_10418388.pdf
消费者决策型态问卷(多用)
http://engine.cqvip.com/content/f/97373x/2004/000/003/jj09_f7_9323894.pdf
消费者型态题库
http://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp?id=083TKU03320004

从国际营销的观点来看,一种适于测定不同国家决策型态的仪器是迫切需要的,因为这样的仪器能用于鉴定国家之