请帮我把这段话翻译成英文

来源:百度知道 编辑:UC知道 时间:2024/05/13 06:42:22
摘要:如今的年代,是一个为体育疯狂的年代,不仅体育迷为之痴狂,更有一群国内外的体育营销人士为此激动不已。体育的发展历史实际上就是一部公众的娱乐史——至少在西方是如此。既然体育是一种娱乐,那么它也就是一种商品,就会被观众、门票收入和传媒所左右。过去如此,将来也会如此。随着各项体育赛事的商业化程度不断加深,精明的商家早已认识到体育背后所蕴藏的无限商机,纷纷借助体育赛事开展营销活动来吸引消费者的目光,从而达到提高销售额和利润的目标。由此可见,商业广告与体育赛事有着不解之缘。

关键词:体育商业化;商业广告;利润

Abstract: The present age, is one is the sports crazy age, not only the sport fan is it crazy crazy, some crowd of domestic and foreign sports marketing public figure for this excited not already. The sports development history in fact is a public's entertainment history - - in the West is at least so. Since the sports is one kind of entertainment, then it also is one kind of commodity, can by about the audience, the ticket income and the media institute. In the past so, future also will be able so. Deepens unceasingly along with each sports sports event commercialization degree, the astute business already realized contains the infinite opportunity to the sports behind, draws support from the sports sports event to carry out the marketing activity in abundance to attract consumer's vision, thus achieved enhances the sales volume and the profit goal. Thus it can be seen, the commercial advertizing and the sports sports event has the indissoluble bond 。
Keywords: Sports