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However, there is a distinction between craft and motivation, between the skill of making and the purpose that motivates the skill. Craft may often win professional competitions. It can be repeated and, to a degree, taught. Its skills can be deployed without any reference to feelings, history, or ideas. Motivation, however, necessitates the definition of a particular stance towards life--some idea of a culture's relationship toward the world and existential problems. It employs the feeling found in cultural memory and personal experience to generate meaning, wonder, and expression. Motivation engenders a heightened sense of purpose. At its greatest, it is an epiphany,a revelation, a new way of seeing the world. Motivation establishes a vital alertness, a sensitive curiosity, and an insatiable sense of marvel. A built landscape may well survive blemishes of craft, but will very rarely survive a creative stillbirth.
请问这里的motivation翻译成什么比较合适??

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