UC知道要把这段摘要翻译成英文，急！！！
来源：百度知道 编辑：UC知道 时间：2024/05/22 16:21:17
从哈佛大学教授费农提出产品生命周期理论到今天，已经过了半个多世纪，产品生命周期的演变也不再是单纯的理论上的完美模型，而是具有了更多的实践意义，也有了更多的表现形式。产品生命周期理论是市场营销学的重要内容。这一理论揭示了产品在生命周期各阶段的特点，既能分析产品种类和产品形式的变化规律，也能分析产品和品牌的变化规律，有助于企业清楚地判断产品的竞争能力，因而它是企业营销策略的基本依据。在一个产品的生命期限内，企业通常需要多次修订其营销策略，这除了受限于经济环境和市场竞争因素外，还取决于产品本身所处的生命周期的阶段。因此，企业必须制定一系列战略以适应产品生命周期的要求，使产品能够不断适应购买者的兴趣与要求。虽然许多产品不可能永远延续下去，但是生产企业总是希望能延长其生命期限，增加其竞争能力和赢利能力。本文从产品生命周期理论与市场营销策略相结合，通过对产品处于不同生命周期的特点分析和采取不同的营销策略的论述，来探讨产品生命周期这一理论对企业市场营销及企业管理的一些启示。
关键词：产品生命周期；营销策略；市场环境
Fei Nong has suggested that product life cycle theory arrives at today from professor of Harvard University , have already half many centuries passed, product life cycle evolution is a theoretical simple consummate model also no longer , is to have had more practice significance , have also to have had more manifestation but. Product life cycle theory is the important content that marketing and sales learns. This one theory reveal the product is in a life cycle every stage characteristic, kind composes in reply a product form change law now that the energy analyses a product , also can analyse the product and the brand change law , is helpful to enterprise understanding that the field judges the product competitiveness , it is that enterprise camp sells fundamental tactics basis as a result. The life in a product is expected
一定正确
Fei Nong has suggested that product life cycle theory arrives at today from professor of Harvard University , have already half many centurie