请大侠帮忙把这段中文摘要翻译成英文急用， 谢谢

[abtract]In the process of marketing activities, enterprises will encounter all kinds of unexpected emergencies. If these incidents could not be properly handled could lead to the damage to the reputation of enterprises. Therefore the vitality will be sapped, and unable to return to the original heyday. How to use public relations principles to address these crises is an important measure for the survival and development of enterprises. In this paper, we carry out a comparative analysis of performance of handling the crisis between the internationally renowned enterprises and the domestic enterprises. Draw on the successful experience of measures to improve the ability of China’s enterprises to deal with the crisis.
[Key words]emergency. handle, compare, reference

Chinese abstract:In the market marketing activity process, the enterprise can come across various suddenly critical event, these events process not not well possibly cause the enterprise the reputation to recei