求文！！！在学习了市场调查实务这门课程之后你对心理学看法的改变？

The Disadvantage of the Classic Methods of Marketing Investigation
——from the point view of social psychology

During last term, we have learned the lecture of “Marketing Investigation and Forecast” by Mrs. He Wen. In her lecture, we have a primary perception of marketing investigation. After attending this new lecture, some new ideas occur to my mind.

Man’s behaviors and mental activities are extremely complex. It is hard to be quantified by measure methods and tools which have been known. Especially when they are involved in some individual characters easily being affected by environment or scene, credibility and validity of many common tests can’t be satisfied, like motive, attitude etc.. Make an example as our Chinese. When we answer some questions about personality and mentality, we always pretend to be mean, kind, mannered and following the crowds. When we meet some questions we can answer but we are unwilling to answer, most of us may write “I don’t