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Newspapers Targeting Seniors Running Well

As China's elderly population continues to surge, Chinese publications catering to seniors are seeing their circulation figures grow and advertising revenue soar.

Statistics released by the Council of Senior Publications show that China currently has 28 newspapers aimed squarely at older readers, with aggregate annual circulation of 4 million copies and more than 60 million yuan (US$7.77 million) of advertising revenue.

China's first newspaper for the elderly appeared in 1984 in Guangzhou, capital of south China's Guangdong Province. Since then, other publications for seniors have begun to hit newsstands across the country.

"Last year, China's total newspaper advertising revenue decreased slightly, but advertising income for publications targeting seniors increased," said Li Yuan, deputy director of the Council of Senior Publications

Newspapers for the elderly