电视专业化频道外文翻译

来源：百度知道 编辑：UC知道 时间：2024/05/30 05:24:15
摘要 南方电视台从市场出发找准频道定位，逐步变频道资源的优势为节目特色的优势，走“专业化、对象化、本土化”的道路，集中力量，合力打造“南方”大品牌，使分散的频道小优势为整合的“南方”大优势。从一定意义上讲，电视专业化频道可以说是电视受众市场变化的必然结果、国家政策的影响、世界电视业发展的必然趋势、电视技术发展的必然要求以及媒体竞争的必然产物。频道的定位决定了栏目的设置，而栏目又充分表现了频道的特色，栏目就象一面熠熠生辉的旗帜，鲜明地展示其节目的特色和频道风格。

关键词 频道制；栏目定位；频道与栏目的差异
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