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来源：百度知道 编辑：UC知道 时间：2024/05/08 09:08:19
在市场经济发展日趋深化的今天，品牌对于企业生存和发展的重要性已众所周知，品牌战略已成为众多知名企业在市场竞争中立于不败之地的法宝。但目前，在我国为数不少的企业领导层中，对品牌的认识上普遍存在着一个误区。许多企业领导者一说起品牌，往往把品牌仅仅看成是商品的一种标识，认为创立品牌就是多注册几个商标，多开发几个产品，而没有看到品牌深层意义上的含义。因此，本文通过对品牌基本含义的阐述，探讨了品牌在企业发展及其品牌渠道建设中的重要性。
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Today deepens day by day which in the market economy development,brand regarding enterprise survival and development importance alreadywell known, the brand strategy has become the multitudinous well-knownenterprise in the market competition neutrality to the invincibleposition magic weapon. But at present, in our country for the numbermany enterprises leadership in, generally has an erroneous zone to thebrand understanding in. A many enterprises leaders saying gets up thebrand, often merely regards as the brand is commodity one kind ofmarking, thought the establishment brand is registers much severaltrademarks, develops several products, but has not seen in the brandin-depth significance the meaning. Therefore, this article through tothe brand basic meaning elaboration, has discussed the brand in theenterprise development and its in the brand channel constructionimportance.
In the development of the market economy increasingly deep, the brand for the existe