(急)在线等摘要的英文翻译

来源:百度知道 编辑:UC知道 时间:2024/05/11 03:27:23
随着社会经济的发展,产品日益丰富,市场格局相应变化,由卖方市场过渡到买方市场,竞争逐步升级,企业必须对市场变化迅速做出反应。而市场的变化源于客户行为的变化,企业必须把注意力集中于客户需求,最大限度地满足其需求欲望和长远利益。在市场充分而有效的调节下,现代企业纷纷构建“以客户为中心”的经营理念,加强客户关系管理,提高企业的核心竞争能力,已经是摆在企业面前的重要课题。客户关系管理是现代企业提高综合竞争力的有力武器,它既是一套管理理念,又是一套方法运作体系,本文对CRM在现代企业应用中的现状进行介绍,并以案例为基础,对国内客户关系管理应用普遍失败的原因进行系统分析,通过对案例及原理的分析和研究,归纳概括出影响客户关系管理操作成功所需要的基本要素,以基本要素为基础,针对国内企业的具体问题提出具有可操作性和具体性的改善建议和对策。

Along with the development of the society economy, the product is abundant increasingly, the market structure and form corresponds variety, is transfer by the selling party market to the buyer market, compete to get stripe gradually, the business enterprise has to be changed to the market to do a reaction quickly.But the variety of the market come from the variety of customer's behavior, business enterprise have to the attention concentration in customer's need, satisfy its need desire and farsighted benefits with maximum limit.Regulate well but effectively in the market under, the modern business enterprise sets up the principle of management of"take customer as center" in succession, strengthenning customer the relation management, improving the core competition ability of the business enterprise, is already the important topic that puts in the business enterprise in front.Customer's relating to a management is a modern business enterprise exaltation the emol