关于市场差异化,这段话的专业术语太多了,哪位英语强人能帮忙翻译下,谢谢:

来源:百度知道 编辑:UC知道 时间:2024/05/17 21:54:20
市场差异化是指由产品的销售条件、销售环境等具体的市场操作因素而生成的差异。大体包括销售价格差异、分销渠道差异和售后服务差异。市场差异化战略实现了最佳的效益循环,即低成本、高利润,从而取得非凡的经营业绩。在激烈的市场角逐中,市场差异化成为企业制胜的法宝,没有差异的市场营销方式很难有市场。但是差异化的实施也有其风险,企业要根据自身产品的特点、企业自身的实力、消费者心理和竞争对手的优劣等多方面因素展开适合自己的差异化战略,避免无意义差异化、过分差异化及竞争者模仿等不利因素给企业带来的风险。

Market differentiation refers to the sale of products, sales of specific environmental factors and market operations generate variations. Will include the sales price differences, differences in the distribution channels and after-sale services difference.

Market differentiation strategies to achieve the best efficiency cycle, low-cost, high-profit, to obtain extraordinary performance. In the fierce market competition, market differentiation become the weapon for winning, no difference between the marketing approach is very difficult to have a market.

However, the implementation of the difference has its risks, enterprises according to the characteristics of their own products, the strength of the enterprises themselves, Consumer psychology and the merits of our competitors, and other factors start for their differentiation strategy, avoid meaningless differences, too much difference and competitors imitate, and other unfavorable factors brought to the risk.