UC知道了解环境与竞争(翻译)
来源：百度知道 编辑：UC知道 时间：2024/05/16 09:54:59
请有志之士将其翻译成中文
The use of information technology has also had distinct implications for the power relationships between manufactures and their channel members. Increasingly the point of purchase represents a crucial node of information. This is where critical information is accumulated regarding consumer behavior and promotional response. The available information lets retailers know what they are selling in each of their stores, how much money they are making on each sale, and who their customers are. Retailers no longer need to be saddled with stock that does not sell or run out of items that customers want to buy. Consequently, retailers have amassed so much power over manufacturers and other supply chain members that they can dictate the structure of the relationships and are able to force their vendors to either implement and adapt to information systems or lose the account. In light of the global sourcing policies of corporations, participation of vendors in information
The use of information technology has also had distinct implications for the power relationships between manufactures and their channel members. Increasingly the point of purchase represents a crucial node of information. This is where critical information is accumulated regarding consumer behavior and promotional response. The available information lets retailers know what they are selling in each of their stores, how much money they are making on each sale, and who their customers are. Retailers no longer need to be saddled with stock that does not sell or run out of items that customers want to buy. Consequently, retailers have amassed so much power over manufacturers and other supply chain members that they can dictate the structure of the relationships and are able to force their vendors to either implement and adapt to information systems or lose the account. In light of the global sourcing policies of corporations, participation of vendors in information
信息科技的使用也已经有对于产品和他们的通道成员之间的力量关系的清楚含意。 逐渐地购买的点表现一个数据的决定性节。 这是紧要关头的数据被关于消费者行为和增进的回应累积的地方。 可得的数据让零售商知道他们是在他们的每一间商店中卖,他们正在每售卖、和他们的客户是谁上赚多少钱的。 Retaile