UC知道关于绿色营销的 英语翻译
来源：百度知道 编辑：UC知道 时间：2024/05/04 08:17:20
进入20世纪以来，生产力水平得到了空前的提升，极大地推进了人类社会发展的进程。但伴随着经济的大发展，一些负面影响也日益凸现出来，给人类生存带来前所未有的挑战：人口爆炸性增长、自然资源的过度开发与消耗、污染物质的大量排放等等。在这种形式下，人类不得不认真回顾自己的发展历程，重新审视自己的行为。为了走出困境，在上世纪80年代提出的可持续发展战略，得到世界各国的广泛认同，逐步形成共识 。而绿色营销正是企业实施可持续发展战略的重要措施，并将成为21世纪营销的主流。
然而，我国的绿色营销发展不容乐观，由于绿色消费意识浅薄，绿色投入偏少，假冒绿色产品横行，产业结构不合理等等多种因素，造成了我国绿色营销并没有真正在企业中壮大。鉴于绿色营销的重要性，因此，研究绿色营销，找出我国绿色营销发展的对策有着非常深远的意义。
本文在论述绿色营销的缘由、发展、特点的基础上，通过对我国现阶段绿色营销发展现状和障碍的阐述，并对绿色营销中外部性特征和囚徒困境两大难点进行剖析，结合我国绿色营销的实际情况，找出了中国企业实施绿色营销所存在的问题，并提出了相应的对策，建立以政府为主导的绿色营销发展战略，通过政府的宏观调控，在教育，法律，经济，金融上对绿色营销进行支持，从而加快绿色营销在我国的发展。
Since the beginning of the 20th century, productivity has been an unprecedented level of the upgrade, greatly promoting the development of human society process. However, along with economic development, some of the negative impact of the increasing prominence to the survival of mankind has brought unprecedented challenges : explosive population growth, over-exploitation of natural resources and depletion, pollution of heavy emissions, and so on. In this manner, mankind had to seriously review the course of its own development, to re-examine our own behavior. In order to get out of difficulties in the 1980s, the strategy of sustainable development, all countries in the world to be widely recognized. gradually formed a consensus. It is green and marketing enterprises implement the strategy of sustainable development as an important measure, the 21st century will become the mainstream marketing. However, China's development of green marketing is not optimistic, because consumer aw