帮忙翻译一下 谢谢啦

来源:百度知道 编辑:UC知道 时间:2024/05/19 11:32:53
广东电信向客户提供的电信产品种类丰富,满足不同客户群的多样化和个性化的市场需求,为了更好地应对日趋激烈的市场竞争,有必要在自有的营业厅基础上进一步拓展营销渠道,实现更加灵活多样的营销模式,引入代理商协助开展营销就成为电信企业的重要经营手段。
IBSS是广东电信业务支撑系统(BSS)体系的核心系统,作为电信业务受理、营销的重要支撑,其建设与投入运营有效地提高了广东电信的业务竞争能力。该系统从根本上改变了原有97系统以产品为中心的营销理念,实现了全业务受理,实现了业务流程和数据分离,提供全渠道营销与营销策略管理。以客户、用户、账户“三户”模型为基础,为实施经营分析、数据挖掘以及决策支持提供了高质量、一致性的业务数据。IBSS通过建立渠道平台API,满足了全业务受理、全渠道接入、全流程监控、营销管理的需求。通过建立可配置的统一三大接口平台(网络接口平台、渠道接入平台和业务数据平台),支持与各种不同技术平台系统的数据交换。广东电信IBSS实现了统一客户库、产品库、销售品及营销库,为上线后业务发展及市场营销、业务数据的跨系统共享、不同系统间流程的顺利衔接奠定了良好基础。

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Guangdong Telecom to provide customers with a rich variety of telecommunications products to meet different customer base and diversify the personalized needs of the market, To better deal with the increasingly fierce market competition, it is necessary to own Office business on the basis of further expand marketing channels, achieve a more flexible and diversified marketing mode, introduce agents to assist in marketing telecommunications enterprises have become an important business tool. IBSS Guangdong Telecom Business Support System (BSS) systems core systems, as a telecommunications business inadmissible Marketing important support its construction and put into operation effectively raise the Guangdong Telecom's business competitiveness. The system fundamentally changed the system to the original 97 products for the marketing concept, to achieve all-examination, realize the business process and data isolation, provide sales and marketing channels for strategi