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The article conducts the research to the Chinese and foreign public service advertizing success and the defeat concrete case, analyzes two common grounds and the difference from its diverse performance side in the formula summary. The public service advertizing production is which develops to the economy and the society calls to account from ethics angle, the public service advertizing also rapidly appears its unique ethics value. The national culture is the advertisement creativity fountainhead, also is the public service advertizing emotion demand important way. The outdoors public service advertizing unceasingly receives takes, to become the city together scenery, also becomes the city personal status and the civilized symbol. The enterprise public service advertizing and its green marketing theory two auxiliary succeed one another, mutually is the backing, just like a pair of powerful arm, enterprise's economic efficiency and the social efficiency perfect unifies in togethe