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来源：百度知道 编辑：UC知道 时间：2024/06/01 19:46:21
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Studies of television programming have shown that branded products appear most often in news programming and situation comedies. The most commonly appearing products include automobiles, foods and corporations.
From the perspective of the placement agent, successful placements provide client brands with national exposure opportunities that minimize price while maximizing screen time. Another important concern is film theme or content. Many brands may be reluctant to associate with violent or overly dramatic material. A particularly important consideration is merchandising tie-ins. Many marketers seek to use the film to drive sales and distribution strategies. This is riskier, given the fickle nature of the film audience and the potential for release date delays.
Brand placement in feature films and other entertainment contexts has been criticized on aesthetic and public policy grounds. Film critics suggest that brand placement compromises the artistic integrit
Studies of television programming have shown that branded products appear most often in news programming and situation comedies. The most commonly appearing products include automobiles, foods and corporations.
From the perspective of the placement agent, successful placements provide client brands with national exposure opportunities that minimize price while maximizing screen time. Another important concern is film theme or content. Many brands may be reluctant to associate with violent or overly dramatic material. A particularly important consideration is merchandising tie-ins. Many marketers seek to use the film to drive sales and distribution strategies. This is riskier, given the fickle nature of the film audience and the potential for release date delays.
Brand placement in feature films and other entertainment contexts has been criticized on aesthetic and public policy grounds. Film critics suggest that brand placement compromises the artistic integrit
电视节目的研究表示, 被烙记的产品经常出现在新闻编程和情况喜剧。最共同地出现的产品包括汽车、食物和公司。从安置代理的透视成功的安置提供客户品牌以使价格减到最小当最大化屏幕时间的全国曝光机会。其它重要关心是影片题材或内容。许多品牌也许勉强联系猛烈或过度dramati品牌安置在王牌电影和其它娱乐上下文被批评了在审美和国家政策地面。电影评论建议品牌安置减弱影片艺术性的正直。许多主张, 影片成为了一点比精心制作的广告的车由去市场的人使用陈列品牌。并且, 因为去市场的人是可能更喜欢upbeat, 正面上下文促进品牌, 影片探险剧烈或有争议的材料能下降如果演播室依靠更沉重在安置认购影片生产成本。产品安置专家欣然承认, 最重要的安置施行特征是产品被刻画在有利光。产品安置代办处仔细分布他们的产品对演播室和生产公司以规定譬如产品不被显示在一个消极方式或由"坏人不使用。"国家政策评论家主张, 品牌安置是没什么更比微妙做广告, 突然插入消息不被期望的一则商业消息。这些评论家建议销售的消息是更加强有力的, 给观察者的轻松状态。如果消费者不准备被卖,机制为评估的销售消息也许不被激活。一些政策小组建议品牌安置被取缔或被辨认在开头或关闭的信用。商业主义的研究的中心提议诉请FTC (被充电以调控的做广告) 迫使电影制片人跑声明承认有偿的产品安置。这文字自, 证明不必需, 虽然摄制者是自由的对笔记安置, 如果他们希望做如此..