英语高手帮我翻译一下...谢谢啦...

来源:百度知道 编辑:UC知道 时间:2024/05/19 03:43:03
recognizing that family needs and expenditures change over time,marketers apply the family life cycle concept to segment housrholds.the FLC combines trends in income and family composition with the changes in demands placed upon this income.As we age,our preferences and needs for products and activities tend to change. Households headed by twentysomethings spend less than average on most products and service because their households are small and their incomes are low.income levels tend to rise,so that people can afford mare over time.Older consumers spend more per captal on luxury items like gourmet foods and upscare home furnishins.in addition,many perchances that must be made at an early age,do not have to be repeated very offen.for ex,we tend to accumulate durable goods auch as large appliances and only replace them an necessary.

认识到家庭的需求和费用支出在不断的发生变化,各营销大师纷纷采用家庭生命周期的(营销)概念,来细划家庭日常消费。家庭生命周期(FLC)主要是综合了家庭收入势态和成员组成,以及置于收入之上的家庭需求。随着年龄的增长,我们对产品及服务的偏爱和需求也在发生变化。由20多岁年轻人引领的家庭消费,在产品和服务上的花费要低于平均水平,因为他们的收入很低,开支也自然少。年长的消费者人均花费则更多,主要用于购买诸如美食、精美家具之类的奢侈品。此外,在早期,许多人会因为一些偶然因素而购买,当然这很少重复发生。举个例子吧,我们往往会攒积一些耐用的商品如大型电器,只有在非常必要时才想到更换它们。