M.A.C和make up forever

Makeup Art Cosmetics, better known to most as M•A•C, is a brand of cosmetics sold internationally, that originally became famous through word-of-mouth endorsements by professional makeup artists, models and celebrities [1].

In 1985, MAC was established in Toronto, Canada by founders Frank Toskan and Frank Angelo. Toskan was a make-up artist and photographer, while Angelo was a owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up during, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto [2].

M•A•C has four social initiative programs currently in place.