下面的怎么翻译成英语?英语高手请帮忙翻译一下。

来源:百度知道 编辑:UC知道 时间:2024/05/04 17:35:14
现阶段,我们所面临的市场发生了很大的变化。如品牌数量的急剧增加,信息技术的发展,消费者的个性需求等等。如何从众多的品牌中脱颖而出,如何与消费者发展长期互动的关系,成为企业面临的主要课题。为解决企业所面临的问题,以美国西北大学教授舒尔茨为代表的专家们提出了整合营销传播理论,并逐渐发展成一个系统的营销理论分支。本文首先对整合营销传播理论的研究进行了回顾与述评,分析了整合营销传播理论产生的原因和背景,总结了整合营销传播涵义及一般特征,并结合理论分析和企业实践,指出实施整合营销传播对中国企业有哪些积极意义。接下来文章探讨了中国企业实施整合营销传播时常见的问题,然后又分析了怎么样解决这些常见问题。最后,通过对整合营销传播理论以及中国企业整合营销传播实践的分析和探讨,对中国企业如何有效实施整合营销传播提出了一些建议。

Initially, we are facing the market has undergone a drastic change. If the number of brands increased dramatically, the development of information technology, consumer demand and so on personality. How many brands come to the fore, with consumers how to develop long-term interactive relationship, become a major issue. To settle the problems it faces, Northwestern University in the United States, Professor Schultz as the representative of the experts made the Integrated Marketing Communication Theory, and gradually developed into a system of marketing theory branch. This paper first Integrated Marketing Communication Theory of the Review and Commentary. Analysis of the Integrated Marketing Communication theory, the reasons and background, summed up the meaning of Integrated Marketing Communications and general characteristics, and theoretical analysis and business practice, pointing out that the implementation of Integrated Marketing Communications to Chinese enterprises which have p