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As China's integration into the world economy, the acceleration in China and other countries in the world economic exchanges have become increasingly frequent. Business negotiations as a means of economic exchanges between the growing importance of the East and West suddenly emerged on the international cultural differences in business negotiations. While the international business negotiations follow objective standards and laws and the principle of equality and mutual benefit. However, the international success of business negotiations related to many factors, East-West cultural differences is one of the important factors. Because the East-West cultural differences will affect the negotiations of the way of thinking and affect negotiations, the negotiation group concept. So as a business negotiations must be aware of cultural differences between the West and its impact on the business negotiations.

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