急!!请哪位高手帮忙汉译英一下吧!马上要交了,谢谢了

来源:百度知道 编辑:UC知道 时间:2024/05/07 18:45:57
摘 要

一个国家如果没有自己的品牌,只有自己的加工能力,就会永远受别人制约,受人家剥削。一个企业如果没有自己的品牌,在国际贸易中就必须依赖别人,而一旦树立了自己的品牌,这种关系就会变成相互依存的关系,优势互补,互利互惠,达到双赢的目的。
中国加入WTO后,外国企业将大举进入中国,而且不仅要进入,它们还要以中国为基地,面向世界。我国企业在这一过程中将面临巨大的机遇和挑战,我们一定要抓住这机遇,勇敢接受挑战,并在挑战中获胜。因此,我国企业一定要建立自己的品牌,并积极实施品牌战略,只有这样才能在市场中立足。
本文将分析“李宁”品牌战略存在的问题,积极借鉴成功实施品牌战略企业的经验,从讨论品牌的含义和品牌战略的重要性出发,为实施品牌战略提出建议性的对策和措施。

Abstract If a country does not have its own brand, only its own processing capacity, will always be constrained by others, exploitation by others. If an enterprise does not have its own brand, in international trade on the need to depend on others. Once establish their own brand names, these relations will become interdependent relations, complementary advantages, mutual benefit, and achieve a win-win goal. After China joined the WTO, foreign enterprises will enter China on a large scale, but not to enter, they would also like to China as a base facing the world. Chinese enterprises in this process will be faced with great opportunities and challenges, we must seize this opportunity and accept the challenge bravely, and in challenges won. Therefore, Chinese enterprises must create their own brands and actively implement brand strategies, the only way to survive in the market. This paper will analyze the "Li Ning," the brand strategy, and actively learn from the successful