跪求汉译英-高手进

来源:百度知道 编辑:UC知道 时间:2024/05/25 08:14:03
随着我国对外开放,国外一些先进的营销理念大量进入中国,大大地促进了我国企业的总体营销水平。钢铁工业是我国国民经济的重要组成部分,钢铁产品作为工业性生产资料,其营销策略的理论研究滞后于一般性消费品。由于中国的市场条件和环境的特殊性,国外的先进营销策略和理念在原材料行业应用有着诸多的不适应性。因此,中国的钢铁企业迫切需要与中国目前的市场环境相适应的营销理论来指导钢铁企业的营销管理工作。 文章以我国的市场环境为背景,分别研究钢铁企业的营销理念和营销策略的原则、途径选择、产品、价格、分销、促销等内容,并对产品、价格、分销、促销等理论的应用进行了实际研究。在文章中,系统地指出了价格与产品、分销、促销之间的互动关系,结合钢铁产品市场的总体特征,对钢铁企业价格管理模式进行研究,文章从战略的高度重新审视了钢铁企业与中间商的互生共荣关系,摈弃“中间商依赖于钢铁企业”的传统落后的观念,创造性地提出了中间商的市场调节功能和柔性链接功能,并根据钢铁企业的营销实践总结出了具有可操作性的区域操作和专业指导的渠道控制方法。文章客观地评价了钢铁企业促销现状,引进了国外先进的广告效果评价模型,为钢铁企业对促销效果的定性评...

With China's opening to the outside world, some foreign advanced marketing concept into China. greatly contributed to our overall marketing enterprise level. China's iron and steel industry is an important economic component of steel products as industrial production, its marketing strategy theoretical research behind the general consumer goods. As China's market conditions and environment are unique, foreign advanced marketing strategies and the idea of the raw materials industry application has many inadequacies. Therefore, China's steel enterprises and the urgent need for China's current market environment to adapt to the marketing theory to guide steel enterprise marketing management Jimmy work. The article in China's market environment as a backdrop, to study steel enterprises marketing concept and marketing strategy, channel, product, pricing, distribution, marketing, as well as product, price, distribution, marketing theory and the application of pract