UC知道谁帮我翻译下这片短文：西安小寨汉唐书城的顾客关系管理分析
来源：百度知道 编辑：UC知道 时间：2024/05/22 20:02:36
摘 要：WTO入世放开了图书零售市场，国外图书巨头的纷纷加入和国有新华书店的锐意革新，电子商务的日渐成熟以及西安本地数量众多的民营书店，作为民营的汉唐书城面临着多方面的压力。本文对构建汉唐书城核心竞争力的重要因素—顾客关系管理存在的问题进行了深入的分析。介绍了汉唐书城顾客关系管理的现状以及对汉唐书城顾客关系管理目标的设定，通过对现有的顾客关系管理进行优化，运用系统分析法和以及理论联系实际的研究方法，为汉唐书城提出了一个合理、可行、完善的顾客关系管理方案。该方案包括：进化顾客关系、保持优质顾客以及提升顾客价值。以提高汉唐书城的顾客关系管理水平，满足顾客需求多样化、顾客服务个性化的要求，以提高顾客满意度和增强顾客忠诚度，构建汉唐书城的核心竞争力，使其在激烈的市场竞争中立于不败之地。
关键词：汉唐书城；顾客关系管理；顾客关系管理优化
Small 寨 in Xian 汉 Tang's customer relation management analysis of the book city
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