请用英语翻译下面的一段话

来源:百度知道 编辑:UC知道 时间:2024/05/09 05:22:46
随着我国广告业迅速发展,保险业的广告宣传只增不减。保险广告无处不在,然而广告的存在并不是目的,其根本在于能否给人留下深刻的印象,并将产品信息有效地传达到所需信息的授受对象之中,满足消费者现实需求,刺激消费者潜在需求。但保险行业与一般生产商品企业的广告宣传有所不同,不能仅以是否促进其销售额增长为标准来衡量广告宣传的成功与否,而应考虑其是否增强社会效益的影响力。保险广告宣传重在树立良好的企业形象,让消费者对保险有更深入更正确的了解。本文通过探讨保险广告宣传的理论与实践,对促进保险广告的发展有着重要的作用。
关键字:保险广告宣传 社会效益 保险意识 广告定位
社会责任

Because the our country advertises an industry to develop quickly, advertisement publicity of insurance industry increases not to reduce.The insurance advertisement has no place not at, however advertisement of the existence isn't a purpose, its basically lying in can leave a deep impression for person, and inform the product information to the information needed to pass object availably in, satisfy the consumer realistic need, stimulate the consumer latent need.But insurance profession with produce the advertisement publicity of merchandise business enterprise to have generally dissimilarity, can't only with whether promote it sell a sum growth for standard to measure advertisement publicity of success or not, but should consider whether it strengthens the influence of social performance or not.Insurance advertisement the publicity is heavy Be setting up good business enterprise image, let consumer to the insurance have more thorough righter understanding.This text passes t