请英语高手来翻译一下非常感谢

来源：百度知道 编辑：UC知道 时间：2024/05/25 18:37:18
作为世界饮料业两大巨头之一,100多年来百事可乐与可口可乐上演了一场蔚为大观的两乐之战。两乐之战的前期，也即上世纪80年代之前，百事可乐一直惨淡经营，由于其竞争手法不够高明，尤其是广告的竞争不得力，所以被可口可乐远远甩在后头。然而经历了与可口可乐无数交锋之后，百事可乐终于明确了自己的定位，以“新生代的可乐”形象对可口可乐实施了侧翼攻击，从年轻人身上赢得了广大的市场。如今，饮料市场份额的战略格局正在悄悄地发生变化。
百事可乐完成了自己的定位后，开始研究年轻人的特点。精心调查发现，年轻人现在最流行的东西是酷，而酷表达出来，就是独特的、新潮的、有内涵的、有风格创意的意思。百事抓住了年轻人喜欢酷的心理特征，开始推出了一系列以年轻人认为最酷明星为形象代言人的广告
百事可乐作为挑战者，没有模仿可口可乐的广告策略，而是勇于创新，通过广告树立了一个“后来居上”的形象，并把品牌蕴含的那种积极向上、时尚进取、机智幽默和不懈追求美好生活的新一代精神发扬到百事可乐所在的每一个角落。百事可乐是受人尊崇的，百事可乐的广告策略也是值得推崇的。像非常可乐曾以“年轻没有失败”为广告语，广告内容是音乐和运动，也赢得了年轻人的喜爱。作为成功运用广告侧翼战的品牌，百事被我们列为十佳广告策略第三名

As the world's two giants of the beverage industry，Coca-Cola and Pepsi 100 years staged a stirring battle for the two musicians.Two pre-war, that is, before the 1980s, Pepsi has been struggle, because of its competitive practices smart enough, especially not in the competitive advertising, Coca-Cola was thrown far behind.However undergone countless confrontation with Coca-Cola, Pepsi finally clear its position, "Cenozoic cola" image of the Coca-Cola implemented a flanking attack from the young people who won the majority of the market.Today, the market share of the beverage strategic pattern is quietly changing.
Pepsi completed its location, started to study the characteristics of young people. Carefully survey found that young people is the most popular things cool, and cool expression is unique and stylish, with the content, style of creative means. Pepsi seize the cool young people like the psychological characteristics, began to launch a series of young stars