UC知道谁来帮我翻译一下啊！关于客户关系管理的论文
来源：百度知道 编辑：UC知道 时间：2024/05/17 23:32:56
Successful Customer Relationship Management:Antecedents and Imperatives
Abstract：This paper argues that there are four key conceptual techniques used in Customer Relationship Management (CRM) which should be considered imperatives for contemporary 21st century e-Business today. Customer Relationship Management itself may be defined as an attempt to find the most efficient way to focus the Marketing effort in order to generate revenue. The antecedents of successful Customer Relationship Management techniques may be found in 20th Century and even l9th Century traditional Direct Marketing constructs. Years of data from this sub-discipline of Marketing, data analysis, and testing confirm the efficacy of these key techniques. Customer Relationship Management concepts which are examined as Imperatives for 21st century e-Business are: 1) Customer Lifetime Value (LTV); 2)Customer Acquisition Cost (CAC); 3) Split-Run (A/B) Testing; and 4) Recency, Frequency, and Monetary Value
Abstract：This paper argues that there are four key conceptual techniques used in Customer Relationship Management (CRM) which should be considered imperatives for contemporary 21st century e-Business today. Customer Relationship Management itself may be defined as an attempt to find the most efficient way to focus the Marketing effort in order to generate revenue. The antecedents of successful Customer Relationship Management techniques may be found in 20th Century and even l9th Century traditional Direct Marketing constructs. Years of data from this sub-discipline of Marketing, data analysis, and testing confirm the efficacy of these key techniques. Customer Relationship Management concepts which are examined as Imperatives for 21st century e-Business are: 1) Customer Lifetime Value (LTV); 2)Customer Acquisition Cost (CAC); 3) Split-Run (A/B) Testing; and 4) Recency, Frequency, and Monetary Value
找个翻译软件翻译啊，很好用
成功的客户关系管理：前因和必要性
摘要：本文认为，有四个关键的概念所使用的技术在客户关系管理（ CRM ） ，其中应考虑的必要条件，为当代21世纪电子商务的发展。客户关系管理本身可以被界定为试图找到最有效的方式，把重点放在市场营销努力，以创造收入。先行成功的客户关系管理技术，可发现，在20世纪，甚至l9th世纪传统的直接营销结构的一部分。年的数据，从这一分学科的市场营销，数据分析和试验确认疗效的这些关键技术。客户关系管理的概念，这是检验所必需的21世纪电子商务的发展是： 1 ）客户终身价值（按揭） ， 2 ）客户收购成本（社区） ， 3 ）分裂润（一/二）测试，以及4 ）近因，频率和货币价值（ rfm ）分析。
关键词：电子商务，客户关系管理， CRM ，终身价值，按揭成数，成飞，甲/乙分裂测试， rfm分析
1 。导言
本文探讨了19世纪和20世纪前因现代客户关系管理系统中，企图看他们如何能有助于更大2ls `世纪电子业务的盈利能力。
从理论的角度来看，客户关系管理（ CRM ） ，可以被看作是一个更有效率的重点，努力创造增加收入的任务是营销。原因是客户关系管理已取得突出，在今天的经济是，它展示了所取得的成就，发电收入更有效率。
现行做法，客户关系管理，今天证实之明的杜拉克时，他写道： in1973 ：
要知道什么是生意，是我们必须首先为自己的宗旨。其目的必须在于境外企业本身。事实上，它必须是在社会中，因为商业企业是一个社会机构。是不是只有一个有效的定义，业务目的：创造顾客。
该基金会的CRM有今天的成就，这是概念的客户终身价值（按揭） 。终身价值可被看作是一个复杂的延伸帕累托的原则。