UC知道一份广告策划书需要翻译 感谢各位
来源：百度知道 编辑：UC知道 时间：2024/05/28 23:35:42
一、市场状况分析
宏观：就中国市场而言，丰田已经立足了数十个年头积累了丰富的经验。品牌占有率高、客户认知度高。
微观：地区差异引起的品牌竞争日趋激烈。
二、广告预算控制
大中华区共10亿元人民币
1、报纸杂志及平面媒体投放 一亿五千万元
2、电视投放、四亿五千万元
3、其他媒体（广播、户外、分众传媒等）共四亿元
三 、广告策划范本
以广告语为例
1、车到山前必有路、有路必有丰田车
2、我们始终如一信赖丰田
3、源自心的动力--丰田
四、公共关系
1、注意处理好各种消费层的客户关系。
2、处理好于各地各级政府的关系。
3、注意各与分销商经营网点的沟通。
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2、 更多的优惠活动 回馈顾客
3、 三年的保养和免费维护
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15个点的积分悬赏！！！
请各位帮忙
Toyota planning in advertising
First, analysis of market conditions
Macro: on the Chinese market, Toyota has been based on the number of 10 years has accumulated a wealth of experience. Brand share, customer awareness is high.
Microscopic: regional differences arising from the brand competition is becoming increasingly fierce.
Second, advertising and budget control
Greater China, a total of 1 billion yuan
1, newspapers, magazines and print media invested 150 million yuan
2, television put, 450 million yuan
3, the other media (radio, outdoor, Focus Media, etc.) total 400 million yuan
Third, advertising planning model
Case advertising language
1, cars must be to Piedmont Road, a road must be Toyota,
2, we have always trusted Toyota
3, the momentum from heart - Toyota
Fourth, public relations
1, pay attention to handling a variety of consumer-customer relationships.
2, properly handle the re