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来源：百度知道 编辑：UC知道 时间：2024/05/05 06:17:51
在当今社会消费者满意受到了理论界和企业界的高度重视和普遍认同。其原因在于消费者满意可以增加更多的忠诚消费者；可以减少消费者对于价格的敏感程度；可以减少企业的经营成本。企业只有赢得消费者的满意，才能真正赢得市场。这就意味着市场经济条件下企业必须清醒地认识到消费者既是企业营销活动的出发点，又是企业营销活动的目标。因此，实现消费者满意便成为了现代企业营销的第一准则。d
同时品牌战略也是营销战略中非常重要的一部分，它的作用是确定一种产品应该让消费者体验到什么样的感觉、留下什么样的印象、作出什么样的评价。一个品牌的参与度和附加值升高，部级可以提高它的价格，同时也会带来相对忠诚的消费者群体。本文不止对消费者行为进行了分析，还进一步提出了一些适用于服装市场的营销策略，并针对市场的促销活动进行了分析。

Nowadays the concept of customer satisfaction is widely recognized by the scholars and entrepreneurs. The reason is that it creates more royal customers, decreases the price competition. and cut operations cost. Enterprises has to firstly win customer satisfaction so as to really win the market. This means the enterprises has to fully appreciate that the customers are both the starting point and the target of any marketing events, under current market economy environment. Therefore, gaining customer satisfaction is the rule no.1 of the modern enterprises' marketing activities.

Concurrently, branding strategy is another crucial part of marketing strategy. It ensures the customers' feeling, perception and comment towards particular product. As long as a brand fames with more added-value, its price goes up and more relatively royal customers will be generated. This article analyzed the customers' behaviors, proposed some marketing strategies for garments market,