求助,希望有高手帮忙翻译一下,谢绝软件翻译,谢谢

来源:百度知道 编辑:UC知道 时间:2024/05/11 12:38:02
紧急求助,希望有高手帮忙翻译一下,谢绝软件翻译,关乎我的毕业论文的喔,俺不能让他有差池,希望有高人愿意相助. 内容如下:

摘 要
随着生活水平和需求层次的不断提高,心理方面的需要较之生理方面的需要,对购买动机及其购买行为所起的作用,更加重要。消费观念属于消费心理范畴,不同的消费观念会导致不同的消费行为,消费者的消费也更趋多样化。面对诸如进口药、合资药和国产药的竞争,该如何作出正确的选择,实现药品价值?让消费者与企业加深了解的消费者教育以何为依据?这都体现在药品消费观念上。因为药品消费观念既是药品消费行为的影响因素,也是医药企业为获得市场份额所关心的问题。本文结合我国药品消费现状,对药品消费观念中的心理根源及消费行为中存在的问题进行分析,在文章的最后倡议结合药品消费观念开展消费者教育,为企业制定相关营销策略提供一些参考。

关键词:药品市场 消费者行为 消费观念

Abstract
With living standards and constantly improve the level of demand, the need for psychological than physical needs, the motivation and buying behavior purchase the role played by the even more important. Consumer spending psychological aspects of the concept, different concepts may lead to consumer spending, consumer spending has become more diversified. Faced with imports such as medicines, drugs and domestic drug joint venture competition, how to make the right choices and realize the value of drugs? Let consumers and businesses a better understanding of consumer education on what basis? All this is embodied in the concept of drug consumption. Drug consumption is because the concept of the impact of drug consumption behavior factors, but also pharmaceutical enterprises to acquire market share concerns. In this paper, China's consumption of drugs, drug consumption in the concept of consumer behavior and psychological causes of the problems that exist in the analysi