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Can't say it must be relations competed for and substituted among the new or old media or new developing media and traditional media, it is real because the target consumer is different, receive the terminal station differently, the form of expression is different, between the new developing media and traditional media must be interdynamic relations in essence. A getting " interdynamic " to use one very accurate, certainly, want, do well the topic very challenging. If a interdynamic to do one good, we can common to make the cake loud perhaps, have win-win final results. If can not do well, perhaps will both suffer losses.

It cannot say that the relationship between new media and traditional media has to be competetion or substitution. Actually because of the differences of target customers, receriving terminal and representation, the relationship between those two must be intereffect(互动) in essence. The word "intereffect" here is very precise. Indeed it